Passion Driven: XR69 Motorcycle Design

“Our team at GHOST WORKS is passion driven.
Not only do we design the products, but we use them too.”

Eirik Lund Nielsen has been busy building. Yes, building the GHOST WORKS company but more ceremoniously, in dimly lit garages across Portland, he has been covertly constructing an XR69 tribute motorcycle to be raced competitively at the Phillip Island Classic in Australia.

After a full year, the bike is done. The race is finished. But the story remains to be told …

Introducing our new “Passion Driven” short film, artfully documenting the design-build, test and tune of the XR69 motorcycle and its impressive parade at Phillip Island. It’s not a shoe, but as you’ll see, it’s a testament to our creative process nonetheless.

A team of relentless builders, tinkerers, testers and tuners, our work is ever influenced by the way we choose to play. In this short, you will see how we thoughtfully approach the creative process and although it results in a high-octane rocketship on wheels, it stands as proof that our weekend passions fuel and inform our daily designs.

It’s not enough to just function, it has to function well.

Enjoy!

Eirik Nielsen GHOST WORKS bike at Phillip Island Classic

DIRECTED BY
Glenn Scott Lacey

DIRECTOR OF PHOTOGRAPHY
Ian Stout

THANK YOU
Phillip Island Circuit
AMCN International Island Classic
Team USA
Vicious Cycle
Larry Cook Racing
Denis Curtis of CMR Racing Products
Dave Moss Tuning

AND ALSO
Ohlins
Hindle Exhaust Systems
ICON
Race Tech
AirTech
Dunlop Tires
Sigma Performance
Dynatek
Falicon
MTC Engineering
LA Sleeve
Joe’s Signs
Cycle World
Woodcraft
Fast by Gast
OMRRA
Canby Transmission
Europa Motors

PRESS RELEASE

Footwear Design Consultancy Releases Short Film Documenting Design-Build of Racing Motorcycle as Testament to Transitive “Passion Driven” Creative Process

Portland, OR — GHOST WORKS is an industrial design consultancy that specializes in athletic footwear design, however, they’ve been busy designing something outside their typical wheelhouse. As testament to their transitive, passion driven creative process, they are proud to release a new short film documenting the complete design-build and competitive race of an XR69 tribute motorcycle — proof that their personal passions carry over to fuel and inform their daily designs.

WATCH ONLINE: https://vimeo.com/162717006

A team of relentless builders, tinkerers, testers and tuners, GHOST WORKS’ work is ever influenced by the way they choose to play. They systematically test the products they create, for the purpose of evaluation and implementation of crucial improvements in the next generations — never settling and always striving for better.

“Our team at GHOST WORKS is passion driven,” says Eirik Lund Nielsen, Founder and Creative Director of the Portland design firm. “Not only do we design the products, but we use them too. It’s not enough for our products just to function, they have to function well.”

And that’s just what they’ve captured in this cinematic piece. Since racing The Phillip Island Classic in 2015, Nielsen and the team have had their sights on crafting a fast machine from scratch and racing it at the same international race in 2016. Though it wasn’t familiar footwear, after completing a comparable creative process of analysis and refinement, the superbike finally took to the track in Melbourne, Australia.

Yes, after a full year, the bike is done and the race is finished — but the story remains to be told. In this new short film, audiences will witness how GHOST WORKS exemplifies their creative process and although it results in a high-octane rocketship on wheels, it poignantly illustrates how design is universal, as long as it is thoughtfully approached and passion driven.

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GHOST WORKS (formerly Lund Nielsen Design) is a newly evolved industrial design consultancy in Portland, OR with a true passion for specialty sport footwear design. This specialized team is an Invisible Force, collaborating closely with clients to covertly foster innovative solutions and designs that help athletes of all skill levels achieve peak performance. Visit http://ghost-works.com