DESIGN STORY 9: Hoka Mafate Speed
Built to endure the rigors of an ultra marathon, the original HOKA Mafate is maximally stacked with ounce-adding cushioning. In an effort to utilize this protection, but with an eye toward performance, we collaborated with HOKA to develop the Mafate Speed, a fast trail running shoe with all the protection and cushioning necessary for the treacherous miles, but with substantial weight savings for peak speeds.
HOKA MAFATE SPEED IDEATION
Given the sheer size of the original @HOKAOneOne #Mafate, we set out to design a lighter trail running shoe, for runners looking for a fast but stable ride, with all the comparable cushioning they’ve come to expect from the bold brand. #ghostworks #invisibleforce #cultureofgear #footweardesign #idsketches #trailrunning #runningshoes
HOKA MAFATE SPEED FINAL PRODUCT
Now, offering the same signature protection as the original #Mafate, but with significant weight savings, the resulting #MafateSpeed is a maximal-yet-fast trail running shoe that hit the mark — so much that it was included in both the @outsidemagazine and @backpackermag “Best of 2015″ gear guides. #FTW #ghostworks #invisibleforce #cultureofgear #Hoka #trailrunning #runningshoes #ultrarunning
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