DESIGN STORY 6: HOKA Bondi 4
When it comes to cushioning, the Bondi series is considered HOKA’s signature shoe. Therefore, when given the opportunity to collaborate with the brand on designing the next generation of the wildly popular model, it was less about remedial aesthetic upgrades and more about solution-based improvements that would functionally elevate their poster child for comfort.
Below is the design story for the Bondi 4, the perfect maximal road running for athletes seeking a high level of cushioning and stability … and style.
HOKA BONDI 4 IDEATION
In terms of cushioning and comfort, the #Bondi road running shoe is @HokaOneOne’s signature model. After 3 successful generations prior, we collaborated with the brand on upgrading the design for the 4th version … not just a refinement of the aesthetics, but with a sharp focus on solution-based improvements. #ghostworks #invisibleforce #cultureofgear #footweardesign #idsketches #HOKA #crazydoes #runningshoes
HOKA BONDI 4 SOLUTION-BASED IMPROVEMENTS
The revamp of the popular model targeted ways to functionally improve the product, from the bottom up. Designing under the banner of comfort, we added a slight heel bevel to increase the contact patch and allow for a smoother roll through the gait cycle, as well as, a comfort-based lycra upper with minimal overlays, a plushly wrapped heel and a padded tongue. #ghostworks #invisibleforce #cultureofgear #footweardesign #runningshoes #HOKA #letsgorunning #running
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HOKA BONDI 4 FINAL PRODUCT
Although the Bondi series has always been all about comfort and cushioning, the resulting #Bondi4 takes it to the next level. Named one of the best road running shoes of 2015 by @runcompetitor, it’s the perfect road running shoe for athletes looking for a high level of cushioning and stability … and style. #ghostworks #invisibleforce #cultureofgear #footweardesign #runningshoes #HOKA #crazydoes #letsgorunning #running