DESIGN STORY 3: Fox Instinct

Across our portfolio, there is not a more intriguing project than the Instinct moto boot by Fox. All at once, it gifted us the pleasure of living within one of our deepest passions (moto) while brutally challenging us to question all that we thought we knew about the subject. Combining rich aesthetics and boundless technicality, the Instinct was a hearty design task that now stands as one of our proudest final products. See the design story below.

FOX INSTINCT IDEATION

FOX INSTINCT FINAL PRODUCT

FOX INSTINCT PROVEN PERFORMANCE

Yes, we want to give a huge congratulations to Fox riders Ryan Dungey and Ken Roczen for finishing 1 and 2 (respectively) in this weekend’s Supercross event in Arlington. This is a huge accomplishment for the individual riders, as well as, our client and it’s a great honor to have had a hand in designing the boot that was ultimately featured on the big Texas stage.