DESIGN STORY 3: Fox Instinct
Across our portfolio, there is not a more intriguing project than the Instinct moto boot by Fox. All at once, it gifted us the pleasure of living within one of our deepest passions (moto) while brutally challenging us to question all that we thought we knew about the subject. Combining rich aesthetics and boundless technicality, the Instinct was a hearty design task that now stands as one of our proudest final products. See the design story below.
FOX INSTINCT IDEATION
For decades, @foxheadinc has been known as the best-selling brand of #motocross apparel … but it was just a few years ago when we got the chance to work with the family-owned company on developing the #Instinct – their most advanced boot to date. #ghostworks #invisibleforce #cultureofgear #footweardesign #idsketches #moto #motoboots #ideation #foxracing
FOX INSTINCT FINAL PRODUCT
From the sketches, the ultra sleek Instinct began to take form. The slim medial design and toe box, reliable buckle, exclusive rubber compound (providing grip and durability) and the hinge lockout (stopping motion before hyper-extension) all contributed to the ultimate goal of providing riders with maximum protection AND freedom of movement. #ghostworks #invisibleforce #cultureofgear #moto #motoboots #foxracing #Instinct A photo posted by Ghost Works (@weareghostworks) on
FOX INSTINCT PROVEN PERFORMANCE
Now that the work is done, the proof is in the pudding … we congratulate @foxheadinc riders @ryandungey and @kenroczen94 on finishing 1 & 2 this weekend at @supercrosslive at #ArlingtonSX. Well done fellas. Call us proud, but we like to think the Instinct shaved a few ticks off the time. #ghostworks #invisibleforce #cultureofgear #supercross #SX #foxmoto #foxracing #mx #moto
Yes, we want to give a huge congratulations to Fox riders Ryan Dungey and Ken Roczen for finishing 1 and 2 (respectively) in this weekend’s Supercross event in Arlington. This is a huge accomplishment for the individual riders, as well as, our client and it’s a great honor to have had a hand in designing the boot that was ultimately featured on the big Texas stage.