DESIGN STORY 24: Pearl Izumi Elite Road 5

The Elite Road series by Pearl Izumi is a stand-out family for the fact that it offers newer riders a pro level cycling shoe, but at a more accessible price point. Because the Elite Road 4 was already ultra lightweight, carbon-plated and equipped with a Boa closure system, the ask with the next generation was focused less toward performance improvements and more toward a shift in aesthetic. Below is a peek into the creation of the Elite Road 5, from a flat figure on paper to a functional, physical product.

ELITE ROAD 5 IDEATION

ELITE ROAD 5 FINAL DESIGN