DESIGN STORY 22: Pearl Izumi Tri Fly Octane 3
The improvement from the first generation of the Tri Fly Octane triathlon cycling shoe to the second generation was highly pronounced. Therefore, to keep pace when imagining the Pearl Izumi Tri Fly Octane 3, the challenge was not in wholesale upgrades, but rather in focusing on spot treatments that would incrementally delight its users, without sacrificing the popular cycling shoe’s historically dynamic performance.
PEARL IZUMI TRI FLY OCTANE 3 IDEATION
When helping to reimagine the @pearlizumiofficial Tri Fly Octane 3, we were challenged to make incremental improvements that would elevate the beloved triathlon cycling shoe, but without disrupting what made it so popular in the first place. #ghostworks #invisibleforce #footweardesign #industrialdesign
PEARL IZUMI TRI FLY OCTANE 3 FINAL DESIGN
The newly elevated @pearlizumiofficial Tri Fly Octane 3 is an ultra lightweight triathlon cycling shoe that’s finely engineered with the brand’s 1:1 design philosophy and strong carbon plate, making it the lightest, but most capable shoe in the range. #ghostworks #invisibleforce #footweardesign #industrialdesign