DESIGN STORY 22: Pearl Izumi Tri Fly Octane 3

The improvement from the first generation of the Tri Fly Octane triathlon cycling shoe to the second generation was highly pronounced. Therefore, to keep pace when imagining the Pearl Izumi Tri Fly Octane 3, the challenge was not in wholesale upgrades, but rather in focusing on spot treatments that would incrementally delight its users, without sacrificing the popular cycling shoe’s historically dynamic performance.

PEARL IZUMI TRI FLY OCTANE 3 IDEATION

PEARL IZUMI TRI FLY OCTANE 3 FINAL DESIGN