DESIGN STORY 2: Puma BioDrive Golf

When PUMA approached us to take on the task of a golf shoe, we were excited about the opportunity to challenge the norm and stretch the typical golf shoe into areas it had never been taken before. Par was not going to cut it. Below you’ll find a discussion of the process involved in developing the PUMA BioDrive golf shoe and how the overarching mantra of “out with the old, in with the new” yielded a true game changer in the world of golf.

PUMA BIODRIVE GOLF IDEATION

PUMA BIODRIVE GOLF INNOVATION

PUMA BIODRIVE GOLF FINAL PRODUCT