DESIGN STORY 2: Puma BioDrive Golf
When PUMA approached us to take on the task of a golf shoe, we were excited about the opportunity to challenge the norm and stretch the typical golf shoe into areas it had never been taken before. Par was not going to cut it. Below you’ll find a discussion of the process involved in developing the PUMA BioDrive golf shoe and how the overarching mantra of “out with the old, in with the new” yielded a true game changer in the world of golf.
PUMA BIODRIVE GOLF IDEATION
Golf shoes have historically been conservative by nature but we worked with @cobrapumagolf to change that perception. Challenging the typical leather loafers, we aimed for a dynamic, flexible, balanced and supportive experience that would boldly usher in the next generation of #golf. #ghostworks #invisibleforce #cultureofgear #footweardesign #idsketches
PUMA BIODRIVE GOLF INNOVATION
Of course, the tradition of traction was one that could not be ignored, so we crafted an outsole with 10 octagons that provide 130 total points of traction. The difference here is that it’s not just meant for the course – the points on the perimeter of the octagons provide better traction on smoother, indoor surfaces, while the points in the center still provide the necessary grip needed on the outdoor golf course. #ghostworks #invisibleforce #cultureofgear #footweardesign #golf
A photo posted by Ghost Works (@weareghostworks) on
PUMA BIODRIVE GOLF FINAL PRODUCT