DESIGN STORY 16: Hoka Mafate 4
Building upon the heritage of the growing Mafate family, HOKA One One’s new Mafate 4 enlists signature elements of cushion and support from the past, but confidently vaults these traits to the next level. Given the chance to re-imagine the next generation of the popular model, the aim was to pay tribute to the comfort and stability that brought it to prominence, but add improvements that would enhance performance and protection.
MAFATE 4 IDEATION:
As the inaugural shoe for @HOKAoneone, the original #Mafate possessed the early elements of maximal support and cushioning that eventually became the brand’s signature. In designing the latest Mafate 4, the now veteran model would need to be re-imagined, but maintaining its family’s heritage of rugged outsoles and supportive uppers. #ghostworks #invisibleforce #cultureofgear #footweardesign #idsketching #runningshoes
MAFATE 4 FINAL PRODUCT:
Following in the tradition of its ancestors, the @HOKAoneone #Mafate4 adopts all previous elements of stability and cushioning, but confidently elevates them to the next level. Designed to tackle the most intense mountain terrain, this oversized release has been acutely engineered to ensure that even this toughest shoe remains comfortable on the foot, while always protecting the athlete that drives it. #ghostworks #invisibleforce #cultureofgear #footwear #runningshoes #kicksoftheday
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