DESIGN STORY 15: Pearl Izumi Road Fuel IV

October 30, 2015Design Story, Process, Design, Footwear Design, CyclingNo Comments

An entry-level cycling shoe, keenly disguised as a modern running shoe, the Pearl Izumi Road Fuel IV project required a dual-design approach. Complete with an upper constructed from a combination of synthetic leather and textile mesh and an EVA midsole made sturdy with a nylon shank and clip-in hardware, this is the ideal design for an athletic urbanite seeking a versatile on-and-off the bike experience.

ROAD FUEL IV IDEATION:

The @pearlizumiofficial Road Fuel series is known for being a cycling shoe, disguised as a runner. Given the chance to collaborate on the next generation of the popular model, it was important to carry over the signature traits of speed, athleticism and everyday wearable style. #ghostworks #invisibleforce #cultureofgear #idsketching #footweardesign #cyclingshoes #cycling #spinning

A photo posted by Ghost Works (@weareghostworks) on Oct 28, 2015 at 4:18pm PDT

ROAD FUEL IV TOOLING:

Designed for the athletic urbanite wishing to disguise the fact that they’re wearing a technical cycling shoe, the @pearlizumiofficial Road Fuel IV is an urban cycling shoe that doesn’t reveal itself until flipped — where the tooling leaves no doubt. #ghostworks #invisibleforce #cultureofgear #industrialdesign #cyclingshoes #cycling #spinning

A photo posted by Ghost Works (@weareghostworks) on Oct 28, 2015 at 4:17pm PDT

ROAD FUEL IV FINAL PRODUCT:

Introducing the @pearlizumiofficial Road Fuel IV, a walkable cycling shoe disguised as a contemporary runner. Built from a combination of synthetic leather and textile mesh, the upper is sleek and stylish, while the EVA midsole, nylon shank and rubber outsole all support on-and-off the bike performance. #ghostworks #invisibleforce #cultureofgear #industrialdesign #cyclingshoes #cycling #spinning

A photo posted by Ghost Works (@weareghostworks) on Oct 28, 2015 at 4:09pm PDT