DESIGN STORY 10: Helly Hansen Rohkun
Helly Hansen just announced the release of their new Rohkun trail running shoe, a functional-yet-fashionable Norwegian design that we were proud to be a part of. Though it won’t be available until fall (FW15), you can preview the latest from Helly Hansen now in the latest “Design Story” below.
HELLY HANSEN ROHKUN IDEATION
Challenged to design a rugged trail running shoe that offered the traction and protection necessary on the harsh Scandinavian terrain, but still within the minimalist Norwegian design framework that @hellyhansen has come to be known for, the recipe would need to be in perfect balance. #ghostworks #invisibleforce #cultureofgear #footweardesign #idsketches #trailrunning #runningshoes #hellyhansen
HELLY HANSEN ROHKUN FINAL PRODUCT
The resulting Rohkun is a sleek but sturdy trail runner designed with C-Zone cushioning, Helly Wear and Helly Grip compounds for ultimate fit and performance and highly reflective elements for logging longer distance runs, from dawn til dusk. Available this fall. #ghostworks #invisibleforce #cultureofgear #footweardesign #trailrunning #runningshoes #hellyhansen A photo posted by Ghost Works (@weareghostworks) on