Design Week Portland Open House

Design Week Portland Open House 2017

We are hosting an open house for Design Week Portland 2017. Join us Thursday 4/27 at the Left Bank Building for food, drink, motorcycles and our latest footwear designs on display. Tell somebody.

Michael Wardian HOKA runner

HOKA Runner Wins World Marathon Challenge

The World Marathon Challenge is an annual competition where runners attempt to complete seven marathons, on seven continents, in only seven days. A few fools took the starting line in early 2017 and HOKA One One athlete, Michael Wardian, was the outright winner.

Pearl Izumi X-Project Pro by GHOST WORKS

DESIGN STORY 25: Pearl Izumi X-Project PRO

The X-Project 1.0 was hailed as the top-end mountain bike shoe in the Pearl Izumi range. Given this expert approval and widespread rider popularity, the design challenge in the next iteration was to make the best even better. See the process ideation and final X-Project PRO product in this design story.

Pearl Izumi Elite Road 5 by GHOST WORKS

DESIGN STORY 24: Pearl Izumi Elite Road 5

Because the Elite Road 4 was already ultra lightweight, carbon-plated and equipped with a Boa closure system, the ask with the next generation was focused less toward performance improvements and more toward a shift in aesthetic.

HOKA Vanquish 3 by GHOST WORKS

DESIGN STORY 23: HOKA Vanquish 3

It’s not often we get the chance to assist in the design of three consecutive generations of the same model, however, with the HOKA Vanquish 3, the rare pleasure was proudly ours.

Pearl Izumi Tri Fly Octane by GHOST WORKS

DESIGN STORY 22: Pearl Izumi Tri Fly Octane 3

When helping to re-imagine the Pearl Izumi Tri Fly Octane 3, we were challenged to make incremental improvements that would elevate the beloved triathlon cycling shoe, but without disrupting what made it so popular in the first place.

HOKA Speed Instinct by Ghost Works Industrial Design Consultancy

DESIGN STORY 21: HOKA Speed Instinct

In an effort to attract ALL runners, we were approached with the opportunity to design the HOKA One One Speed Instinct, a uniquely low profile trail runner that offers the signature HOKA ride, but without all the maximal fluff.

UTMB 2016 Winners

HOKA Sweeps UTMB 2016

Thousands of runners take the starting line each year at the Ultra-Trail du Mont-Blanc, but a fraction actually finish. Only the “crazy” need apply — but as they say, Crazy Does! HOKA One One is proud to announce that their athletes swept the men’s and women’s fields of the UTMB 2016.


PRESS: Motorcycle.com Covers XR69 Design-Build

Months after the design, build and race of our team bike in Australia, we were honored to see Motorcycle.com post our unique story for the world to see. Read the full story and watch the video.

HOKA One One Clifton3

Best New Update: HOKA One One Clifton 3

Now constructed with a slightly wider last (for a more spacious ride and increased toe splay), as well as, a more flexible upper for an improved form fit, the new HOKA One One Clifton 3 has earned the recognition of “Best Upgrade of 2016” by Competitor Magazine.

HOKA One One Clifton 3 by GHOST WORKS


On the heels of its “Best Ride” predecessor, HOKA One One considered consumer feedback in developing the new Clifton 3. Maintaining many of the signature elements of the former fan favorite, we collaborated with the brand to implement improvements on the next generation that now offers the HOKA promise in one package.

Pearl Izumi X-Alp Drift 4 by GHOST WORKS

DESIGN STORY 19: Pearl Izumi X-Alp Drift 4

The Pearl Izumi X-Alp Drift family has always been the perfect tool for hot or wet rides alike, so the newest generation would need to maintain that signature comfort, while also enhancing the breathable benefits and minimizing the bulky materials adding needless weight.



HOKA One One is a specialty running brand that has managed to carve a reputable niche in a competitive category. However, they recently approached us with the opportunity to design the Tor Summit WP hiking boot, as an avenue for introducing their lightweight RMAT material to another active arena.

Global Running Day

Global Running Day

We awoke to find that it was Global Running Day — a welcomed surprise (and challenge) for a covert crew of footwear designers like us. After doing a little research on what this healthy holiday would entail, we found the ask was quite simple; pledge to run any distance. Done.

XR69 Motorcycle design-build by GHOST WORKS

Passion Driven: XR69 Motorcycle Design

A team of relentless builders, tinkerers, testers and tuners, our work is ever influenced by the way we choose to play. In this short film, see how we approach the design-build, test and tune of an XR69 tribute motorcycle, as raced at the Philip Island Classic.

Design Week Portland Open House at Leftbank

Leftbank: Four DWP Open House Events in One

Design Week Portland 2016. While the mainstage event has already passed, it is now time for the Open House portion of the program — and we have proudly collaborated with fellow Leftbank community tenants to bring you four open house events in one building!

adidas kobe1

Mamba Day

In honor of Mamba Day, Kobe Bryant’s last game as a professional basketball player, GHOST WORKS recalls our founder’s opportunity to design the Kobe1 and Kobe2 basketball shoe.

Team GHOST WORKS at Portland Shamrock Run

Portland Shamrock Run Recap

As industrial designers who proudly specialize in sport performance footwear, GHOST WORKS was glad to participate in the Portland Shamrock Run. Entering 20 runners in total, the Invisible Force was quite visible on Sunday — read the full race recap.

Design Week Portland open house

Design Week Portland Open House

You are invited to attend GHOST WORKS’ Design Week Portland Open House event: Tuesday April 19, 2016 in Suite 202 of the Left Bank Building, PDX. RSVP Now!

Viking Footwear Apex 2 GTX by GHOST WORKS

DESIGN STORY 17: Viking Apex 2 GTX

After several seasons of designing snow boots and hikers for Viking Footwear, we were tasked with updating their most popular trail running model, the Apex. Collaborating closely with the Norwegian outdoor brand, we designed the Apex 2 GTX — a fast trail running shoe with all of the necessary components to perform at the highest level in the harsh Scandinavian environment.

Vanquish 2 Competitor Magazine's Editor's Choice

Vanquish 2 Running Shoe is Editor’s Choice

HOKA’s Vanquish 2 was awarded Competitor Magazine’s “Editor’s Choice” Award. Because we had the chance to collaborate on the footwear design of both the Vanquish 1 and 2, it is particularly rewarding to see this upgrade receive such high praise from such a revered organization.

Eirik Nielsen GHOST WORKS bike at Phillip Island Classic

CycleWorld Phillip Island Recap

Following the conclusion of the 2016 Phillip Island Classic, CycleWorld Magazine recently posted a recap of the rigorous racing events. Eirik Nielsen, the founder of GHOST WORKS, finished 18th overall … but that’s just a fraction of the adventure. See more pictures and read the full story.

The re-brand of LND to Ghost Works

The Re-Brand of LND

In honor of having recently celebrated our first anniversary as our new identity, we thought it would be an interesting endeavor to re-visit the rigorous process of the re-brand — from Lund Nielsen Design, to GHOST WORKS. To better understand the entire creative process, watch the full video now.

GHOST WORKS featured on NotCot

NotCot Features GHOST WORKS Re-Brand Story

The story of the GHOST WORKS re-brand creative process is now being told on the homepage of NotCot.org, landing it in the eye line of curious creatives across the world. See it for yourself.

HOKA Mafate 4 by Ghost Works industrial design consultancy

DESIGN STORY 16: Hoka Mafate 4

Building upon the heritage of the growing Mafate family, HOKA One One’s new Mafate 4 enlists signature elements of cushion and support from the past, but confidently vaults these traits to the next level. Given the chance to re-imagine the next generation of the popular model, the aim was to pay tribute to the comfort and stability that brought it to prominence, but add improvements that would enhance performance and protection.

Ghost Works XR69 Replica livery

Livery Design of XR69 Replica

In preparation for our founder traveling to Australia to compete in the Phillip Island Classic, members of the Ghost Works team explored livery designs that best represented the heritage of the XR69 model, while also lacing modern elements reflective of the Ghost Works brand.

Pearl Izumi Road Fuel by Ghost Works Industrial Design Consultancy

DESIGN STORY 15: Pearl Izumi Road Fuel IV

An entry-level cycling shoe, keenly disguised as a modern running shoe, the Pearl Izumi Road Fuel IV project required a dual-design approach. Complete with an upper constructed from a combination of synthetic leather and textile mesh and an EVA midsole made sturdy with a nylon shank and clip-in hardware, this is the ideal design for an athletic urbanite seeking a versatile on-and-off the bike experience.

adidas Beer-A-Thon

Beer-a-Thon Fun Run

We received an invite to participate in the adidas 7th Annual Beer-A-Thon — costumes required. Although the explanation of what we were getting ourselves into was clear, there was no preparing for such a spectacle.

Pearl Izumi Pro Leader III by Ghost Works industrial design consultancy

DESIGN STORY 14: Pearl Izumi Pro Leader 3

The Pearl Izumi Pro Leader family has long been the brand’s most prized road riding experience, so implementing improvement would require some advanced constructional innovations in order to justify the title of Pro Leader 3.

Pearl Izumi X-Project 3.0 by Ghost Works industrial design consultancy

DESIGN STORY 12: Pearl Izumi X-Project 3.0

A highly anticipated refresh of one of the brand’s top-selling models, the Pearl Izumi X-Project 3.0 is a hybrid cycling shoe for both mountain bikers and cyclocross racers alike. With functional components for walking, as well as, optimal competitive cycling, this dual-purpose design was a welcomed challenge, as our debut endeavor in the world of cycling.

HOKA Stinson ATR by Ghost Works industrial design consultancy

HOKA One One Stinson ATR Trail Runner

An update to the popular Stinson Trail, the Stinson ATR is an all-terrain running shoe that features an oversized CMEVA midsole, providing runners with the signature HOKA cushioning and protection that is versatile enough to excel on both the road and the trail.

Vikgin Gaupe Light by Ghost Works industrial design consultancy

DESIGN STORY 11: Viking Gaupe Light

As one of our most established clients, we’ve designed many boots for Viking Footwear that were aptly engineered to combat the harsh Scandinavian climate, however, when tasked to maintain that same level of elite protection, but without the added weight of leather in the upper, the Gaupe Light would need to be approached with a more tactful tilt.

Helly Hansen Rohkun by Ghost Works industrial design consultancy

DESIGN STORY 10: Helly Hansen Rohkun

Helly Hansen just announced the release of their new Rohkun trail running shoe, a functional-yet-fashionable Norwegian design that we were proud to be a part of. Though it won’t be available until fall, you can preview it now in this latest Design Story.

HOKA Mafate Speed by Ghost Works industrial design consultancy

DESIGN STORY 9: Hoka Mafate Speed

Built to endure the rigors of an ultra marathon, the original HOKA Mafate is maximally stacked with ounce-adding cushioning. In an effort to utilize this protection, but with an eye toward performance, we collaborated with HOKA to develop the Mafate Speed, a fast trail running shoe with all the protection necessary for the treacherous miles, but with substantial weight savings for peak speeds.

Backpacker Magazine Gear Guide 2015

Backpacker Magazine Gear Guide 2015

While thumbing through the pages of Backpacker Magazine this weekend, it was discovered that the touted publication had taken a particular liking to our designs. A welcomed surprise on high, the magazine’s annual Gear Guide featured not one, but two of our trail running shoes, in grand fashion.

Helly Hansen Odin Flow Hiker

DESIGN STORY 8: Helly Hansen Odin Hiker

Born by the sea and raised by the mountains, Helly Hansen has a rich tradition of protective outdoor gear, aptly suited to weather the extreme conditions of Scandinavia. Continuing with this tradition, we collaborated to create the Odin Flow Hiker, a versatile but sturdy hiking boot for both recreational and advanced hikers, light and heavy adventures alike.

Dynafit Panthera

DESIGN STORY 7: Dynafit Pantera

As a proud “Top of the Mountain” brand, Dynafit is best known for its top-quality gear for the dedicated mountain athlete. When approached to design their newest trail running shoe, we collaborated to create the Pantera, an extreme alpine running shoe with all the support, cushion and claw-like traction necessary to climb and/or “bomb” down mountain trails, regardless of the treacherous terrain.

HOKA Bondi 4 - by Ghost Works industrial design consultancy


When it comes to cushioning, the Bondi series is considered HOKA’s signature model. Therefore, when given the opportunity to collaborate with the brand on designing the next generation, it was less about remedial aesthetic upgrades and more about solution-based improvements that would functionally elevate the Bondi 4, their poster child for comfort.

Viking Vertex Mid by Ghost Works industrial design consultancy

DESIGN STORY 5: Viking Vertex Mid

One of the biggest challenges facing a dedicated Scandinavian runner is the ultra harsh winters that greatly hinder the ability to run outdoors, all year round. As a solution, we worked closely with Viking Footwear to develop the Vertex Mid — a fast trail running shoe, engineered to successfully keep the extreme elements OUT and keep the brave athletes ON the trails, no matter the (seemingly) impossible conditions.

Competitor Road Running Gear Guide 2015

Competitor 2015 Road Running Gear Guide

Competitor.com has just released their 2015 Running Gear Guide for road running shoes and amongst this elite group of makes and models, two of our HOKA One One designs were featured — the Constant and the Bondi 4. This brand is clearly making maximal waves and we are proud to have contributed functional designs that are now being recognized amongst the industry’s best of the best.

HOKA Conquest 1 - by Ghost Works industrial design consultancy

DESIGN STORY 4: Hoka Conquest

This weeks “Design Story” features our very first project with HOKA One One​, now one of our biggest clients. When faced with the challenge of streamlining a maximal road running shoe, we looked to the construction and materials used. Check below to follow the process of how we collaboratively developed the HOKA Conquest and the traction it gained.

Fox Instinct - by Ghost Works industrial design consultancy

DESIGN STORY 3: Fox Instinct

Across our portfolio, there is not a more intriguing project than the Fox Instinct moto boot. All at once, it gifted us the pleasure of living within one of our deepest passions (moto) while brutally challenging us to question all that we thought we knew about the subject. Combining rich aesthetics and boundless technicality, the Instinct was a hearty design task that now stands as one of our proudest final products.

HOKA One One in NY Times

HOKA One One in the New York Times

Our biggest client, HOKA One One, has been receiving a lot of love lately. While the rest of the running industry was aggressively trending toward minimalism, they took on the torch for maximal cushioning — and the New York Times has taken note.

PUMA BioDrive sketch - by Ghost Works industrial design consultancy

DESIGN STORY 2: Puma BioDrive Golf

When PUMA approached us to take on the task of a golf shoe, we were excited about the opportunity to challenge the norm and stretch the typical golf shoe into areas it had never been taken before. Par was not going to cut it. Below you’ll find a discussion of the process involved in developing the PUMA BioDrive golf shoe and how the overarching mantra of “out with the old, in with the new” yielded a true game changer in the world of golf.

Viking Constrictor II by Ghost Works industrial design consultancy

Design Story 1: Viking Constrictor II

Each week, we will be posting a Design Story on our Instagram that offers a peek behind the curtain of our process. From conception to completion, we hope to share never-before-seen ideation sketches, production insights, the problems we faced within certain briefs and the solutions we developed to solve said issues.

HOKA Constant

HOKA Constant

The HOKA Constant road running shoe employs a late stage Meta-Rocker and an applied geometry of both EVA and RMAT®, combining to create Ultrasize cushioning for runners seeking a supportive and smooth ride on the roads.

HOKA One One Odyssey - Ghost Works

HOKA One One Odyssey

Boasting its signature over-sized cushioning, while remaining unbelievably lightweight, the HOKA Odyssey is a maximal road running shoe for those athletes seeking a simple, smooth and stable ride on the roads.

HOKA Vanquish

HOKA Vanquish

The Vanquish road running shoe is the most responsive performance model in the HOKA road family. Using applied geometry in the midsole, the EVA top-layer provides signature HOKA cushioning, while the RMAT® body provides an optimal blend of underfoot support and a responsive ride.

LND is now Ghost Works industrial design consultancy


Lund Nielsen Design has evolved. Our process is similar but has manifested in a new, elevated form. Our team and capabilities have expanded, inviting us to explore who we are as designers – who we are as a unit – and who we are to our clients. As this emerging vision has shifted shape, so has our name, into a new identity that fittingly reflects this transformation from a single individual, to a growing entity of Ghost Designers. Incognitos. An Invisible Force – appearing and disappearing as necessary.