We received an invite to participate in the adidas 7th Annual Beer-A-Thon — costumes required. Although the explanation of what we were getting ourselves into was clear, there was no preparing for such a spectacle.
The Pearl Izumi Pro Leader family has long been the brand’s most prized road riding experience, so implementing improvement would require some advanced constructional innovations in order to justify the title of Pro Leader 3.
A highly anticipated refresh of one of the brand’s top-selling models, the Pearl Izumi X-Project 3.0 is a hybrid cycling shoe for both mountain bikers and cyclocross racers alike. With functional components for walking, as well as, optimal competitive cycling, this dual-purpose design was a welcomed challenge, as our debut endeavor in the world of cycling.