The World Marathon Challenge is an annual competition where runners attempt to complete seven marathons, on seven continents, in only seven days. A few fools took the starting line in early 2017 and HOKA One One athlete, Michael Wardian, was the outright winner.
GHOST WORKS IS AN INVISIBLE FORCE.
AN INDUSTRIAL DESIGN CONSULTANCY IN PORTLAND WITH A TRUE PASSION FOR SPECIALTY SPORT PERFORMANCE AND LIFESTYLE FOOTWEAR DESIGN.
Continuously inspired by our headquarters at the hub of the footwear design industry and the great outdoors, we actively cultivate a culture of gear. From insightful consumer research, to a full service industrial design menu, our diverse team of specialized designers collaborates closely with clients to create disruptive products for the action sport category.
A comprehensive pre-design research service that uncovers valuable consumer insights used to inform our design process. By conducting this independent background research and immersion exercises, we can establish competitive benchmarks, expanded consumer profiles and attitudes, relevant current and shifting trends, opportunity spaces and points of differentiation.
Not all design results in market-ready products -- some will simply inspire. For clients seeking a fresh third-party perspective, we conduct exploratory design exercises that establish a revitalized design framework and refreshed visual language that can then be used to inspire a brand's internal team to design in a new, disruptive direction.
We specialize in designing disruptive products that elevate our clients as brands and their customers as athletes. Though we employ a functional process of ideation, refinement and development, we architect a uniquely tailored approach for each project that will ensure the greatest design results and ultimate product performance.
Current calendars often distract brands from looking toward the distant future. We work with clients to strategically develop long-term innovation programs that aim to improve existing products, expand current lines and introduce new technologies that aid in establishing the future of a brand, five and ten years from today.
The X-Project 1.0 was hailed as the top-end mountain bike shoe in the Pearl Izumi range. Given this expert approval and widespread rider popularity, the design challenge in the next iteration was to make the best even better. See the process ideation and final X-Project PRO product in this design story.
Because the Elite Road 4 was already ultra lightweight, carbon-plated and equipped with a Boa closure system, the ask with the next generation was focused less toward performance improvements and more toward a shift in aesthetic.